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Glossary of Common Social Media Terms
A growing list of new terms relating to social media and your online presence.

Glossary of Frequently Used Terms in the Social Media & Online Realms

Blog: An online journal or "Weblog”.

Bounce rate: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Dynamic page: A webpage with content that changes frequently and can easily be updated through widgets or other page add-ons or HTML code.

Forum: An online discussion board where users can post questions and get feedback from other users. Generally speaking forum and web boards have been replaced by blogs.

Google Analytics: Google Analytics (GA) is a free website analysis tool that provides detailed, business oriented data about your site’s visitors through a powerful web-based interface.  GA shows how users interact with your site, allowing you to close the gap between site visits and conversions.  GA can easily run on any website. Simply sign up for a free account, add a small snippet of javascript code on each page, and you can start collecting data immediately.  Many web stats tools focus far too much on the mechanics of web traffic without really explaining what is happening from a visitor behavior perspective. GA, in contrast, focuses on valuable questions, like what regions visitors come from, what keywords they used to arrive, and what pages they liked the most.

Home page: This is usually the introductory page on a website.  It usually directs users to the most relevant and helpful content on their site. The home page is the "default" page associated with your domain name.

Landing Page: The first page a visitor sees when they enter a URL in a web browser.  This page may or may not be the home page of the website. In terms of an e-mail campaign, one can think of the landing page as the page to which the e-mail directs the prospect via a link. A landing page must satisfy all the requirements pertaining to a home page. A landing page is sometimes referred to as a "splash page".

Meta tags: HTML code that is used to identify the topics, categories, and content of a website. It is embedded in the source code for the website and not seen by users.  Search engines use these tags to sort and rank content.

Network: an interconnected system of things (like social media platforms) or people.  

Post: an article that someone writes on a blog.

SEO: Search Engine Optimization, the use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors. (eg. Embedding descriptive Meta tags).

Social Media Hub:  Main dynamic website that is the main platform for all content.  The center of social media web platform, spokes refer back to the hub.

Spokes: Sites and links that drive user traffic back to the hub.  (e.g. Facebook, Twitter, LinkedIn)

Static page: A webpage with content that stays the same for a long period of time.   It may be manually updated periodically, but not on a frequent basis.

Generally speaking, many of the terms used above are common in WebAdmin. WebAdmin allows users to create and update meta tags, create and edit posts, uses Google Analytics and dynamic pages, and includes a blog tool like the pages you are viewing now. For more about WebAdmin 4.3 click here.

If you hear or read a term that you would like included in this article, comment below or email dave@readywebgo.com - thanks!


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